Example: Amex custom site

The challenge

 

Offer Amex members an Ebates experience based on Membership Rewards Points instead of cash back.

Our approach

 

Use Amex’s visual branding to orient the member.

Concisely express the value proposition.

Present clear and prominent next steps throughout the journey.

The work

 

Amex member signup pages

Amex member post-signup page

Amex member account page

Role: Copy Direction
Writing: Alice Lin
Product Design: Sean-Paul Rocero
Art Direction: Peter Benson

 

The results

 

✓ 20% conversion rate from pageview to signup.

✓ 95% conversion rate from signup to first-time-buyer.

✓ $60,000 commission generated within the first 3 days of launch.