Example: Amex custom site The challenge Offer Amex members an Ebates experience based on Membership Rewards Points instead of cash back. Our approach Use Amex’s visual branding to orient the member.Concisely express the value proposition.Present clear and prominent next steps throughout the journey. The work Amex member signup pages Signup Step 1 Signup Step 2 Amex member post-signup page Post Signup Amex member account page Account Home Change Payment Modal Cash Back Balance Role: Copy DirectionWriting: Alice LinProduct Design: Sean-Paul RoceroArt Direction: Peter Benson The results ✓ 20% conversion rate from pageview to signup.✓ 95% conversion rate from signup to first-time-buyer.✓ $60,000 commission generated within the first 3 days of launch. More examples →